RumCo of Fiji

Nestled on the west coast of Fiji's Viti Levu island, the Rum Co. of Fiji distillery has been crafting exquisite rum by hand since 1980, embracing time-honored traditions and harnessing the island's fertile soil, abundant artesian water, and perfect tropical climate. With sugarcane hand-cut and rum distilled and filtered through coconut shell carbon, their BATI Rums rest for two years, while their RATU Rums mature for up to eight. The result is an internationally award-winning collection of rums that capture the essence of paradise. We were thrilled to partner with Rum Co. of Fiji in spearheading their expansion into the US market. Our team crafted targeted marketing campaigns for key states such as California and Florida, managed influential partnerships, and launched an e-commerce store for direct-to-consumer sales, helping this Australian-based company make waves in the United States.