Essex Restaurant Group

At Essex Restaurant Group in Montclair, NJ, we had the exciting opportunity to bring their two neighboring restaurants, The Maddox and Musuko, to life. The Maddox, a sophisticated American steakhouse, serves up exquisite dishes, curated cocktails, and premium cuts in a stylish ambiance for an unparalleled dining experience. Musuko, a Pan-Asian sushi bar, offers meticulously prepared sushi and fusion dishes in an upscale, modern setting. Our team partnered with Essex to create captivating logos, brand kits, and tailored messaging that captured the essence of each restaurant's unique identity. We developed two mobile-optimized websites to showcase their luxurious brands, ensuring seamless navigation and user experience. Additionally, we performed basic SEO work and provided marketing consulting to devise and execute a successful opening strategy, attracting patrons from far and wide.